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7 Content Marketing Best Practices in 2024
7 Content Marketing Best Practices in 2024
Content is the piece of information which provides certain value/meaning to its targeted customer. It can be in any form like Text, Videos, Podcast, Form, nowadays you can even consider meme also. Creating valuable content is not enough for your content marketing. People often consider Content Marketing as Content Creation. Content Creation is one the part of the Content Marketing. Though it is considered as important part.
So, content creation IS NOT EQUAL TO content marketing, atleast in 2024.
In this guide to ” 7 Content Marketing Best Practices ” we will be covering on how we can create Valuable, Relevant content to our customer. We will also cover on how those content should be distributed among different media and how consistency play its role in content marketing. By reading this blog this you will also have understanding on Different Strategic Approach, Visibility of Content, Google Tools and Guideline, importance of Online Presence and many more.
What is Content Marketing?
Content Marketing is a Strategic Marketing Approach that focuses on Creation of valuable, relevant, accurate, detail oriented content using different platform for it’s distribution for its visibility in a consistent way. In a nutshell, we can say that Content Marketing consists of creation of content, distributing it in different platform, making relevant content, providing content consistently and using better UI/UX to attract customer to our content.
1. Know Your Audience
Before creating content you must have idea what your customer wants. We create content what customer are searching, what are their intention. It’s very important to keep in mind that, we create content on customer’s like. We don’t create content what we like or what we think we need.
You can know your audience using different techniques. Here we will explain two common techniues.
Good Keyword Research
Using keyword research tools helps us to find what our customer really wants. It helps us to understand what topics they are searching for. We can have idea on volume of search, region(Geographic) and many more. There are lots of tools ahrefs, ubersuggest, google keyword planner. Among this google keyword tool is free.
If you are beginner then i will suggest using less ‘KD(Keyword Difficulty) keywords which helps to rank in google SERP page.
Search Intent
It’s plays very crucial role in content creation. Know the intent of customer helps to create valuable content. What are your customer intention towards your content? Are they trying to receive some information? Are they going to buy some stuffs? Are they trying to navigate somewhere else?
There are different search intents. Four common intents are:
- Information: Consists of keyword like “How”, “What”, “Why”. Here they want information
- Navigation: In this intent people search like “Youtube”, “Bank login”, “Form”, “Facebook” etc. They know which website they want to go. We just need to redirect them. People search Youtube word in google to visit ” youtube.com”.
- Commercial: Contains phrases like ” Best phone under 10k”, ” Best IT company in Kathamndu”.
- Transactional: Keywords like ” Buy phones”, ” Subscription to Netflix”. Here customer wants to buy products.
Some examples of customer’s intent in Screenshot.
Here user want to form fill of content writing job in Codavatar company. They know the website but they don’t know the path. So by clicking this they will redirect to Codavatar website or Linkedin profile where they can fill the content writing job application.
Here user want to buy coffee in daraz. Daraz will redirect user to coffee product pages of their website where user have different variety of coffee to choose.
Your customer intention plays vital role in content marketing. If customer intent is different than your content then they may loose interest and leave your website.
We can obtained this using different keyword research tools and Some Good SEO practice.
2. Create a Strategic Approach
Creating valuable content is not enough for content marketing. You have to make good strategic approach to generate leads, make them purchase your stuffs/services. Some common approaches you can apply on your content marketing.
Good Content Creation
It is very important to create valuable content which provides value to the customer. The information should be clear, precise and accurate. Be detail oriented on your content.
Distribution
Using different social media platform to share/distribute your content to other user’s for more visibility. You can perform certain AD campaign if you need.
Relevancy
Make sure you provide your customer relevant content. Some irrelevant content may lead them to other website. Some good SEO optimized content may not be valuable to them if your content is not relevant to them. I will explain this using Screenshot.
Explanation of Relevancy: Suppose i create this blog using SEO which rank on googles first page. But i will be fail to create relevant content for my user. My website WPVOID which provides information on wordpress related topics. Plugins, theme, SEO etc. So if any user visit my this ‘Barbeque Blog’ they may find this blog useful, but they will return back to another blog. They are expecting more blogs related to Barbeque. This generate bounce rate on my website which is negative factor for SEO. Most probably that customer won’t visit my website again. So relevancy is also important.
Consistency
Consistency is key to success in any business. Make sure you provide information or services to them continuously so that they won’t forget your brand existence.
Better UI/UX content
Make sure your content have better UI(User interface) to display better and UX(User experience) for user better interaction to your content. You can achieve this using different visual content, infographics, sticky table of contents for large content to navigate easily.
3. Refresh Your Content
Always monitor your content. Update your content if need. Revise your content. Sometimes you may have to delete your content if those doesn’t provide any value to your revenue, customers.
4. Show Your Online Presence
Every content marketing involves providing content through different online platform. Make sure you provide your company good, services in many online platform. Some time you may not have content to present to your customers. In that case show atleast your presence by wishing them on festival, providing certain offers, asking questions using forum etc.
5. Choose Platform Wisely
Make sure you choose good online platform to present your content to the customer. Sometime valuable content but bad platform can lose customer’s interest.
Suppose your user want to know ” How to cut down a tree”. In that case if you provide user with blog content then that may not be useful to them. User want to see how you use chainsaw, your techniques, how risky is it, how long does it take any many more which blog content cannot provide. So some valuable blog content or podcast on “how to cut down a tree” may lose user’s interest. It’s better to choose your platform wisely.
In this case using YouTube to present your content will be wise rather than blog, podcast, forum.
6. Track the Visibility of Content
Examine how your generated content perform on the web. Track which content reach to more users. Revised and update to those content which show less interest to the users. To video content you can simply view the number of views and shares you get. For blog content you need Google Analytics Tools which provides detail information on your content traffics, interaction, CTR, impression and many more for free. Your content should be visible to others. You can run AD campaign to get more visibility of your content if you want.
7. Use Google Tools and Guidelines
Using different google tools and their guidelines helps you to get rank on SERP’s first page.
Note: SERP is the shortform for Search Engine Results Page. The page you see when you search any keyword on google is SERP.
- Google Search Console: This google’s free tools helps to measure your site’s Search traffic and performance, fix issues, make your site visible in Google Search Result. Google Analytics helps to optimize better user performance while Google Search Console helps to optimize for google bot(Crawler) performance.
- E-E-A-T Rule: It stands for Experience, Expertise, Authoritativeness and Trustworthiness. This google guide line rules explains that your content should be created by experienced person who has expertise on that particular topic/field. You should have authorize your business. Your backlink can help to get more authorized. Your website should be trustworthy to google. It includes good legal documents like privacy, disclaimer, contact, ownership of the content.
- Human Written Content: Google have different complex algorithm to detect AI written content. We should always focus on human written content. AI written content typically involves more text with complex words while human written involves with less text with more visual components like photos, videos, infographics.
AI can write more visual information compare to Human. So to stand out we should be more focus on visual content or human easily readable content. This doesnot mean we should not use AI. AI really helps us get better content and rank higher if used legitimately.
AI always provide cumbersome text which bores human to read. It’s better if we utilize it using visual, infographics to make it interesting and readable.
Those were 7 Content Marketing Best Practices in 2024. Here i will explain two more bonus points
Bonus Points
Welcome and Rewards
Don’t forget to welcome your user when they first use your services/products. You can perform this by sending “THANKYOU” message when they buy your product. Welcome message when they signup to your service. Always reward them with offers, coupons and many more if you can.
Mobile Visiblity
As of April 2024 google’s data, over 60% of website traffic comes from mobile devices. 92.3% people surf internet using mobile device. It always important to make your content mobile friendly. If your content can be accessed using mobile then there will be high chance of ranking your content compare to those whose content is not accessible through mobile. Always focus on mobile friendly content.
Conclusion
Let’s hope this blog on 7 Content Marketing Best Practices helps you get understanding of content marketing techniques. How you can implement strategic approach on your content. Importance of google tools and guidelines for better ranking. How AI can be handy for your content if used legitimately. Wish you and your company for the better journey in Content Marketing.
Hope this blog helps you a little bit. Have a nice day:-).